Software
Sketch, Invision, Principle
Problem
Our clients recognised the need for a user-friendly, efficient, and feature-rich mobile hotel booking application.
Objective
To design a mobile application for both Apple and Android with a simple booking process and unique features to stand out in a competitive market. We aimed to create an intuitive interface that catered to both tech-savvy users and those less familiar with digital bookings, ensuring a seamless experience from browsing to booking.
Outcome
We developed a clean and minimalistic design that facilitated easy navigation. Key features included personalised recommendations, a flexible search, and secure in-app payment options. Rigorous testing was conducted to ensure the app's performance and reliability.
Discovery
We conducted extensive user research to identify the core needs and pain points of our target audience. This involved analysing current market trends, surveying potential users, and studying competitor apps to understand what worked and what didn't.
Ideation
Meticulously mapped out all the necessary screens and user flows, ensuring a seamless journey from login to final booking confirmation.