Software
Figma
Development
Webflow
Problem
The previous logo and website, while indicative of an older product direction, came across as cluttered and failed to resonate with the company's evolving ethos. This posed a challenge in effectively engaging high-level executives who value clarity and precision.
Objective
Embark on a logo and website redesign to simplify and modernise its appearance, ensuring alignment with the company's current vision. They should captivate key decision-makers, like C-suite executives, HR professionals, and tech leads, presenting our brand as both clear-cut and impactful.
Outcome
Drawing inspiration from the originals, we developed a simplified logo and website that rejuvenated our brand and aligned with our updated product direction, blending heritage with modern appeal.